Black Friday, the opening day of the Christmas shopping season, is a quintessential U.S. cultural spectacle. We have become quite used to the annual pictures of American shoppers waiting on long lines in the dark of early morning and inevitably tussling over the last plasma TV on the shelf.
But as cross-border e-commerce has grown in popularity over the last few years, it has also spread this American shopping holiday, and its cousin, Cyber Monday, across the ocean. With UK stores also adopting this annual sales event, it’s clear that you don’t need to celebrate American Thanksgiving to enjoy Black Friday markdowns.
So how did U.S. and UK merchants make out during the official opening day of the holiday shopping season? Here is a quick rundown of Black Friday sales numbers from both countries:
According to ShopperTrak, Black Friday in-store sales in the U.S. are projected to reach a total of $20.43 billion in total sales, which is an estimated 10.4 percent decrease from 2014’s numbers. These numbers cover sales made from November 26 – 29.
As for Cyber Monday: According to the Adobe’s Digital Index, total online sales on Cyber Monday rose 16 percent from last year, to $3.07 billion.
U.S. News and World Report notes that the dip in this year’s Black Friday in-stores sales is better news for digital shopping trends than Cyber Monday’s totals. In fact, Black Friday’s disappointing in-store sales numbers this year will end up saying more about digital shopping trends than any Cyber Monday total.
Interestingly, for the first time in the event’s history, the number of people going online to do their Black Friday shopping (on Friday itself?) slightly outnumbered those who actually went into retail stores, according to a report released Sunday by the National Retail Federation.
IMRG and Experian report the following numbers for Black Friday sales in the UK:
The total spend for the four-day Black Friday weekend in 2015 reached £3.3bn. Here is a day-by-day breakdown:
- Black Friday: £1.1bn
- Saturday 28th: £561m
- Sunday 29th: £676m
- Monday 30th: £968m
Retail researcher Footfall reports that the number of Black Friday shoppers at British stores fell four percent year-over-year. This could be due to particularly bad weather over the weekend and fears of encountering the fights and lines that marred last year’s Black Friday sales.
According to Reuters, online retailer Amazon UK said Black Friday was its biggest-ever single day’s trade, with over six million items ordered on its site.
One conclusion to draw from this year’s Black Friday sales numbers is that e-commerce is gaining ground over brick-and-mortar stores when it comes to this annual sales event. This points to a clear need on the part of merchants for speedy and reliable payments processing.
Indeed, as a provider of advanced e-commerce payment solutions to PSPs and merchants Credorax has observed a significant uptick in transactions in this year’s Black Friday/Cyber Monday sales activity. As consumer culture continues its shift online, we are committed to supporting our partners as they scale up. Growing with our clients is an essential element of our partnership approach to service.