Lars Pedersen, CEO of Creditcall, shares his insights on SMEs growth within the payments industry.

The SME market continues to be underserved by payment institutions, still not having the same tech solutions as larger companies. Their top pain point and frustration is delayed or fragmented payment solutions. More often than not, SMEs still use non-integrated multi-channel vs. integrated omni-channel solutions. This is particularly true and prevalent in the retail market.

In so many cases, business owners manage multiple standalone payment solutions: one in-store, another for their e-commerce activities and yet a separate accounting application – and to exacerbate this migraine of inefficiencies, typically none of these systems speak to each other.

Small- and medium-sized enterprises are missing out on an estimated £1.6 billion by not accepting next-generation payments technology such as one-click ordering and ‘conversational’ transactions, according to research from Barclaycard.

To address the unique needs of the retail market, Creditcall and Credorax recently partnered to launch an integrated omni-channel payment platform for the European SME market. The solution most notably reduces time-to-market for merchants, cutting down on the delays caused by EMV certification processes, payment gateway integrations and acquiring setups.

The end-to-end service includes online, mobile, in-store, and unattended payments acceptance, with a rapid certification service for ISVs, ISOs and payment facilitators targeting the European market.

Nearly one in four small retailers admits they have lost customers because of a lack of emerging, but increasingly popular payment options – rising to two thirds when modern technology such as contactless, online payments, mobile and wearable devices are taken into account.

The partnership provides an optimized end-to-end service. Creditcall facilitates fast and easy deployment through its portfolio of SDKs and APIs, enabling multiple payment devices to be supported within days on multiple channels across Europe. Then, Credorax’s digital onboarding and quick MID setups fast tracks the process significantly. The new offering delivers an integrated payment gateway, a broad choice of payment devices, credit card processing, and state-of-the-art reporting for seamless and automated back-end reconciliation.

So go ahead, mind your businesses, grow them – because technology is here to make it easier for you to focus on what you do best.

Insights from Lars Pedersen, Creditcall CEO