Maarten Bleijerveld is Credorax’s VP of Sales & Business Development in EMEA. Maarten discussed with us his approach to client advocacy, among other interesting topics. In Maarten’s view client advocacy is not only about solving day-to-day payments issues, but also about fine-tuning the solution so it continues to meet our partners’ evolving needs.
What do you love most about working at Credorax?
The can-do spirit! Every client request and challenge is looked at from all angles to find the best solution, both for now and going forward.
For example, we had a client who presented a complicated payments business model that required a solution that had never been done before. For most companies, it would have been easier to simply move on to another client with a less-demanding project.
Instead, I admired how our Solutions Architects and Product Management teams dove in deeply to take up the challenge. The moment they find a technically possible way of solving a client’s issues, these teams will push for it and pursue these solutions as far as possible.
This is very important for someone like myself, in Sales, to have the support of the product team and the engineers. I am able to go to a client and really get to know their payments needs. Then I have this fantastic team that takes that information and builds a comprehensive solution for the client that we can support.
I wouldn’t be able to do the work that I do without such a team. I think this is very unique in the acquiring world—you don’t see many banks offering this kind of service.
What’s your favorite feature of the Credorax technology?
It is not necessarily a feature but more the whole solution that we can offer to our clients right now, as well as the ability to evolve with the client’s needs going forward. Our flexible and intelligent platform allows us to work in the acquiring space — not in a pre-fab way, but rather in the client-centric fashion we prefer.
The flexibility of our platform is really what will enable us to meet the challenges the industry will face as e-commerce evolves within our own niche of credit and debit card acquiring, and, maybe down the road, alternative payment acquiring.
What’s your advice to merchants who want to boost their cross-border e-commerce?
Be close to your clients and learn what they want, how they want to pay, and let them have a payment journey which is as flawless as possible. Every merchant or producer should focus on the full customer journey from the moment a customer looks for a product to buy until they have the product in their hands. Building customer loyalty from the first purchase is the right strategy.
What do you envision for the future of the payments industry?
With so many new technologies coming on the market and the changing pricing landscape, I believe that there will be increased consolidation at some point in the future. Older payment institutions will need to change, and they can only do this through M&A.
There are so many different banking solutions popping up at the moment. Although some will really grow and come into their own, I think many will be bought up by the old legacy banks in order to grow their own systems and market reach. Otherwise, they won’t be able to catch up. Further consolidation brings these legacy brands closer to “owning the client everywhere.” This becomes especially important as multichannel retailing spreads from the U.S. to Europe.
We appreciate Maarten taking the time to answer our questions. As we see, for him, both client advocacy and our flexible platform technology are the keys to a successful acquiring. Looking ahead, consolidation of new payments companies and legacy platforms seems to be on the horizon.