Credorax helps leading digital gaming merchant to optimise its 3D routing for a ‘safe, but not sorry’ approach.

When it comes to digital gaming payments, merchants know that approval rates are paramount to the success of their business.

As part of our value-added customer data analysis service, we noticed that one of our merchants, a leading gaming company, was experiencing lower-than-optimum approval rates; largely due to sub-optimised 3D use.

We promptly contacted the merchant and showed them both the data and our 3D recommendations. As a result, after implementing those routing recommendations, the gaming merchant saw a 13% (!) increase in approval rates in optimize bins and a higher liability shift, proving that attention to details can not only save the day, but also have a lasting impact on revenues.

Optimised BINs delivered a 13% increase in approval rates and a higher liability shift for the customer. Plans were put in place for ongoing 3D optimisation in order to ensure maximum approval rates across the board.

 

The Challenge 

As part of our value-added customer data analysis service, we noticed that one of our merchants, a leading international digital gaming company, was experiencing lower-than-optimum approval rates, due to the fact that their 3D use was not optimised.

 

How We Helped

We contacted the merchant and presented the data together with our 3D optimisation recommendations. The merchant implemented our recommendations into their systems.

 

The Result

 

Download the full case study here.

To find out how Credorax Smart Payments can help your business reach its full potential, contact our payment experts at grow@credorax.com.